Before reviewing this site, I'd like to say that Marc Jacobs is my favorite fashion designer. This site interests me because he just revamped the whole thing and there was a lot of controversy surrounding it because he seemed to give up a level of sophistication his previous site contained.
Navigation
There are two levels of navigation, in addition to this you can also enter different parts of the site through the illustrations. The top navigation seems to be the most important just because its at the topand the font size is a smidgen bigger than the rest. The navigation is for the most part understandable but some things aer a bit confusing. "special items" can become more specific I feel.
It is an ecommerce site so the architecture gets pretty deep.
Aside from the navigation there is not much hierarchy in the typography, the site is highly illustrative.
As i already stated the navigation could be more clear in its "special items" but I do know what that means being a customer of his, so im not sure it bothers me much.
The layouts of the pages stay consistent from one page to another.
The focal point of the home page is the illustration style that leads you into the site. This style has caught him some criticism in the fashion world. It's not "fashion-y" enough for some. I feel on the fence about it just because Im not sure if its cohesive with his work.
Its something that i feel is a weak point to his site because it's not what his customers are going to the site looking for. Also, I think the cat walk videos are a bit distracting and also disjointed stylistically from the rest of the site.
Site Focus
The Objective of the site is to sell you his clothing. they want you to buy his products. Browsing is certainly encouraged. The illustration and animation style are used to promote and highlight content. I do find it odd that once you get deeper into the site the feel becomes a little different than the homepage, which I find confusing. The only constant is the navigation around the site as a whole.
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